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Attribution window, approval window, reversal rate and anti-fraud clauses — the contract language that predicts both the real payout and the risk of closure.
Attribution window first. On content traffic the median click-to-conversion time is 3–20 minutes, so most conversions credit quickly — but a measurable share land later in the day. A network with a 1-hour window loses those conversions; a 30-day window keeps them. The clause sits in the publisher agreement and changes the effective commission without changing the stated one.
Approval and reversal terms second. Approved-conversion reversals run 5–20% of approved sales in the first 60 days, driven almost entirely by returns, chargebacks and duplicate orders. A 40% commission on a 15% reversal rate nets about $34 per $40 approved, so the reversal clause is a hidden pay cut that belongs in every EPC projection.
On narrow screens, swipe or scroll the plate sideways.
Payout hold third. Holds of 30–90 days from the click are common, meaning cash from a test placed on day one of a month usually arrives in the following month or two. Running several offer tests in parallel requires a budget that survives that lag.
Finally, the quality clauses — the ones that predict account closure. Network quality teams audit the first 500 clicks of a new account for three patterns: a sudden 3× jump in clicks with a flat conversion rate, a placeholder or incentivised-click landing page, and cookie stuffing. These are not edge cases; they are the standard audit, and the agreement's anti-fraud language is written around them.
Read together, the four clauses answer the two questions that matter before joining: how much of the headline commission actually arrives, and what behaviour gets the account closed before it does.
Further reading